Taking place on a monthly basis, Arlo Cares is bringing together thought leaders in the eco-friendly space to discuss the benefits of a green lifestyle, and how to make small yet mighty shifts in day-to-day living.
Join us Wednesday May 15th to learn about Softwear, Entrepreneurship and what being a female founder really feels like in 2019. We will chat all things fashion, sustainability and how to be a badass biz owner. Sabrina, the co-founder of Softwear will be there to answer any questions and share her experience on starting softwear with a shoe string budget and scaling the business in one of the toughest industries there is.
100% made in the USA “”from thought to thread,”” Every Softwear piece is made at a state-of-the-art sustainable manufacturing facility in Brooklyn, NY, using high-quality, non-toxic dyes (great for sensitive skin) and sustainable, naturally sourced materials from family-owned mills. Perfectly fitted for everyday wear, the entire collection is made with high-quality, custom-created fabrics to retain shape and its unique soft feel
After an early career in the fashion industry—working sales for larger brands and showrooms—and, meanwhile, searching for the perfect leisure wear that was comfortable, stylish, and affordable, Sabrina decided to bring her vision to life right here in the United States. With deals already in place with dozens of vendors, retailers, and other outlets, including Amazon, Bloomingdales, Tracy Anderson Method, Rumble and more, the brand has experienced unexpected success at a very early stage and is set to potentially make a lasting impact on the sustainable apparel industry while inspiring female founders and empowering US-based businesses and environmentally and ethically-conscious consumers.
So far, Softwear has been worn and/or purchased by recording artists Sarah Mclachlin and Gramatik, NY Mets’s Brandon Nimo, Ray Donovan’s Jon Voight and actor Justin Theroux, Fixer Upper’s Joanna Gaines, and more.
The entire Softwear collection is available on Wearsoftwear.com
We will have the collection there to shop, join us for an amazing evening of authenticity and transparency in the sustainable fashion industry.